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Destiny Jennell

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Gotha Cosmetics Has a New CEO MILAN — Gotha Cosmetics, the Italian makeup supplier known particularly for its lip products and primers, has appointed a new chief executive officer, WWD has learned. Paolo Valsecchi quietly joined the Lallio, Italy-based company last month as CEO, succeeding René Baaring, who left the beauty firm for personal reasons after little more than one year. Baaring was appointed to the role in July 2020, replacing Martin Breuer. More from WWD Valsecchi is tasked with spearheading Gotha Cosmetics’ expansion plan, which entails the development of its global footprint and strengthening its sales department while continuing to bank on innovation and high-end customer service. “Gotha is a company with great potential and power of geographical expansion, my mission is to further develop the company on the axis of product categories and internationalization,” Valsecchi said. The executive, a beauty industry veteran, most recently served as CEO at Lumson

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